B2B E-commerce Launch — Tout Faire Matériaux
B2B E-commerce Program for a National Building Materials Distributor Network
Tout Faire Matériaux, a French cooperative network of building materials distributors, required an e-commerce program to launch online ordering capabilities for their professional contractor and trade customer base. The engagement covered platform deployment, product catalog structuring for B2B trade, and digital adoption across the cooperative network.
Digitizing B2B Ordering for a Trade-Focused Distributor with No Digital Infrastructure
Building materials distribution for professional contractors operates on complex B2B purchasing logic: customer-specific pricing, high-volume orders, technical product specifications, and credit account management. Existing operations were fully offline — phone and counter ordering. Launching e-commerce required a B2B-specific approach to catalog architecture and pricing logic that standard B2C platform configurations couldn’t support.
B2B E-commerce Platform Launch, Trade Catalog Structuring, and Professional Customer Onboarding
Led B2B e-commerce program for Tout Faire Matériaux: platform deployment with trade-specific pricing and ordering logic, product catalog structuring for building materials and professional tools, and customer onboarding workflow for contractor accounts. Delivered an operational B2B ordering channel enabling the cooperative network to process professional orders digitally — reducing phone order volume and improving order accuracy for trade customers.
Technology Stack
B2B e-commerce platform, trade catalog management, professional customer onboarding, building materials digital distribution, contractor ordering
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