E-commerce Platform Relaunch — Monceau Fleurs / Groupe EMOVA
E-commerce Relaunch and Digital Operations for a National Florist Chain
Groupe EMOVA, parent company of the Monceau Fleurs florist chain, required an e-commerce platform relaunch to improve online sales performance and digital customer experience. The engagement covered platform management, product catalog improvement, and digital operations across the brand’s online retail presence in France — including seasonal collection management and delivery zone configuration.
Modernizing Digital Operations for a Traditional Retail Chain at Scale
Monceau Fleurs’ online channel was underperforming relative to the brand’s national retail footprint. Product catalog management lacked structure: seasonal collections, perishable product data, and delivery zone rules created complexity the existing platform couldn’t handle cleanly. Customer experience at the digital touchpoint didn’t reflect the brand’s in-store positioning, and operational workflows between store operations and digital teams had no formal structure.
Platform Management, Catalog Restructuring, and Digital Sales Optimization
Led e-commerce platform management for Monceau Fleurs: product catalog restructuring for seasonal and perishable product categories, improved category architecture and product data workflows, and digital operations optimization covering promotions, delivery configuration, and customer experience touchpoints. Delivered measurable improvement in online conversion and operational efficiency for the digital channel within the Groupe EMOVA retail network.
Technology Stack
E-commerce platform management, product catalog operations, seasonal product data, digital retail, Groupe EMOVA
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