Omnichannel E-commerce Launch — Galerie Lafayette & Louis Pion
Omnichannel E-commerce Development for Luxury Accessories Retail
Louis Pion, the watch and accessories retail brand owned by Galerie Lafayette, required a structured e-commerce program to expand digital market reach across France. The engagement covered full product catalog management, new channel development, and omnichannel integration between physical stores and the online operation — aligning brand positioning across digital and in-store touchpoints.
Expanding Digital Sales Without Compromising Premium In-Store Brand Positioning
Louis Pion’s retail identity depends on in-store expertise and premium service. Moving products online required an e-commerce approach that preserved brand positioning while opening new acquisition channels. Product catalog management at scale — hundreds of watch and accessory references with distinct attribute models — needed structured workflows that didn’t exist in the existing retail operations model.
E-commerce Program Management, Catalog Structuring, and Omnichannel Operations
Led e-commerce program management for Louis Pion within the Galerie Lafayette group. Structured product catalog operations covering watch families, accessories, and seasonal collections. Implemented omnichannel workflows connecting physical store inventory with online availability. Developed channel-specific content and pricing rules aligned with brand standards. Delivered an operational digital channel that maintained the brand’s premium positioning while expanding digital market reach.
Technology Stack
E-commerce platform management, product catalog operations, omnichannel retail integration, digital merchandising, Galerie Lafayette group
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